TRANSFORMING TRADITIONS

The Digital Growth Journey of Vista Paint

INTRODUCTION

In this case study, we delve into the collaboration between The Hubert Group, a leading marketing agency, and Vista Paint, a family-owned paint manufacturer serving the American Southwest for over 60 years. The Hubert Group introduced HubSpot's comprehensive digital marketing solutions to revamp Vista Paint's outdated website and modernize their overall marketing strategy.

CLIENT OVERVIEW

Vista Paint, established in 1965, has grown from a single store to nearly 60 stores across California and Nevada. With a focus on crafting premium and sustainable paint products, Vista Paint aims to brighten surroundings and protect infrastructure. The company's challenges included an outdated website, lack of brand identity, and reliance on traditional marketing methods.

CHALLENGES AND SOLUTION

When Richard, Vista Paint's Marketing Manager, joined the company, he identified the challenges posed by the outdated website, limited internal editing capabilities, and the absence of a digital presence. The desired solution was a website with an updated interface, easy integration into a CRM system, and the ability to leverage modern marketing tactics.

HUBSPOT'S ROLE

Enter HubSpot, proposed by The Hubert Group. Richard lauds HubSpot's "easy interface" and "drag-and-drop" capabilities, highlighting its integrated CRM suite. HubSpot became the cornerstone, enabling Vista Paints to embrace SEO, digital advertising, emails, and newsletters for a competitive edge in the market.

IMPLEMENTATION SUCCESS

The Hubert Group facilitated a seamless implementation process, translating Vista Paint's vague requirements into a turnkey custom solution. The use of HubDB, a feature within HubSpot, proved instrumental in overcoming challenges related to data management and creating an intuitive user experience.

RESULTS AND IMPACT

Following the implementation, Vista Paint experienced a significant improvement in their website health score, jumping from 3 to 95 according to SEMrush. The new website not only impressed the executive team but also empowered Vista Paint to be more agile in their marketing endeavors.

Click and drag the arrows below to see the transformation.

FINANCIAL AND PRODUCTIVITY BENEFITS

The collaboration with The Hubert Group and HubSpot resulted in cost savings as Vista Paint could now handle edits and updates internally. The platform's one-stop-shop approach streamlined productivity by consolidating various marketing tasks within HubSpot.

TRANSPARENT COMMUNICATION

Transparent communication from The Hubert Group ensured that Vista Paint never felt in the dark. Clear updates, adherence to deadlines, and comprehensive project layouts alleviated anxiety and fostered a sense of security throughout the project.

FUTURE OUTLOOK

Vista Paint foresees a long-term partnership with The Hubert Group and plans to continue leveraging HubSpot as their primary marketing tool. The collaboration has created a cultural shift within the company, positioning Vista Paint as one of the leading paint companies in the Southwest United States and beyond.

CLOSING REMARKS

In Richard's words, "With our selection of HubSpot as our website and CRM solution, The Hubert Group, being a platinum HubSpot partner agency, really gave us the confidence that they could deliver the solutions that we really needed." Vista Paint now stands equipped with a robust software and consulting foundation, ready to scale their marketing and sales efforts for years to come. This success story marks a pivotal moment in Vista Paint's digital journey, showcasing the transformative power of collaboration and innovation."

Richard additionally, expresses profound appreciation for The Hubert Group's support, stating, "The Hubert Group empowered Vista Paint to become much more agile as a marketing team within the Vista Paint organization." This empowerment, coupled with HubSpot's robust solutions, sets the stage for Vista Paint's continued success.

See the incredible work in action at www.vistapaint.com.

We invite you to explore the possibilities for your own business. Are you facing challenges similar to those Vista Paint once encountered? Reach out to us and discover how The Hubert Group can empower your brand and bring it into the digital spotlight. Your success story awaits – let's paint it together.

TRANSFORMING TRADITIONS

100x

VISITORS MONTHLY

2x

ENGAGEMENT

50%

FASTER PAGE LOAD TIME